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Coca cola hek 2934/10/2023 "Senomyx notes their collaborators provide them with research and development funding plus royalties on sales of products using their flavor ingredients." Senomyx - " Using isolated human taste receptors, we created proprietary taste receptor-based assay systems that provide a biochemical or electronic readout when a flavor ingredient interacts with the receptor.” Food giants, Pepsico, Kraft Foods Campbell Soup, Solae and Nestlé are the primary targets of the boycott, though Senomyx boasts other international partners on their website. "But when Senomyx ignored their letter, they wrote to the companies Senomyx listed on their website as “collaborators” warning them of public backlash and threatened a boycott.
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